Sarah Hamilton, Head of Global Brand Strategy and Creative, Prime Video, is responsible for global strategy, creative, and governance of the Prime Video brand across the US and all territories, throughout all divisions and touchpoints.
Sarah studied Drama at Vassar and was really hoping to be a Rockette. Instead, she became a copywriter/producer at The Cartoon Network, then Grey Entertainment in New York. She finally made it to Broadway, sort of, writing promos at the Late Show with David Letterman.
From there, she came to Los Angeles to ABC and NBC Universal to run internal creative teams tasked with high profile Launch campaigns, Brand Image spots, and Integrated Marketing commercials— incorporating her skills at directing and writing into each campaign. After she conceived and creative-directed the high fashion E! brand look, she started her own agency and launched the second season of The Man in the High Castle for Amazon Prime Video.
After joining Amazon full time, she’s led creative teams on massive campaigns for shows such as The Marvelous Mrs. Maisel, Carnival Row, The Man in the High Castle, Goliath, Hanna, The Underground Railroad and The Wheel of Time. After being promoted to lead the Global Brand team, she has overseen the creation of a new brand positioning, personality, tone of voice, and visual expression for Prime Video, that is being implemented globally in ‘22.
Over the course of her 20+ year career, she’s won the industry’s top awards, plus Annie Leibovitz said her ideas were “viable” and Dave Letterman said she was “funny.”
She has one dog, two kids, and a million shoes.
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Info
Los Angeles, CA 90064
sarah@ellipsescreative.com
+1 310 990 5416